Visual Identity System: Creating Unique Commercial Value for Enterprises

+Industry newsSep 19, 2025

Nowadays, brands have become the core competitiveness for enterprises to gain a foothold in the market and win consumers' favor. And brand VI Design (Visual Identity Design), as a key link in brand image building, is creating inestimable commercial value for enterprises with its unique charm and strong influence. From small street shops to international giants, from emerging startups to century-old brands, more and more enterprises have realized that an excellent set of brand VI design is not only a unified presentation of the enterprise's visual image, but also a concrete expression of the enterprise's strategy, culture and values. It can leave a deep impression in the hearts of consumers and help enterprises stand out in the market.

Brand VI Design: The Cornerstone of Commercial Value

Brand VI design is not a simple combination of visual elements, but a systematic and standardized design of the enterprise's visual image based on brand strategy and market positioning. It covers everything from core identifiers such as brand logo design and trademark design to all-round visual applications including office environment, product packaging and advertising promotion. Through a unified and distinctive visual language, it builds a unique brand image for the enterprise.

A successful brand logo design is often the starting point and soul of brand VI design. With concise and intuitive graphic or text symbols, it condenses the core values and personality characteristics of the brand. For example, Apple's logo, with the image of a bitten apple, conveys a sense of innovation, simplicity and technology, and has become one of the most recognizable brand logos in the world. This highly recognizable logo design can not only quickly attract consumers' attention, but also strengthen consumers' memory and cognition of the brand in long-term brand communication, laying the foundation for the accumulation of brand value.

As an important part of brand VI design, trademark design has the dual functions of legal protection and brand recognition. A unique trademark design can distinguish an enterprise's products or services from those of competitors and prevent consumer confusion. At the same time, a registered trademark is protected by law, preventing others from malicious imitation and infringement, and safeguarding the legitimate rights and interests of the enterprise. For example, Coca-Cola's trademark design, with its unique font and red color scheme, has extremely high recognition and legal protection effectiveness worldwide, and has become an important part of brand value.

Designing Brand Image VI: The Perfect Transformation from Concept to Vision

Designing brand image VI is a complex process of transforming brand concepts into visual language. In this process, designers need to have a deep understanding of the core elements of the enterprise, such as brand positioning, target audience and corporate culture, and through creativity and design skills, transform abstract brand concepts into specific visual symbols and images.

First of all, brand research is the foundation of designing brand image VI. Designers need to understand the needs, preferences and consumption habits of the target audience, as well as the brand images and market strategies of competitors through market research and consumer analysis. On this basis, they extract the core values and differentiated competitive advantages of the brand, providing a clear direction for VI design. For example, before conducting VI design, an environmentally friendly home furnishing brand found through market research that consumers' demand for environmentally friendly and healthy home products is growing, and the images of similar brands in the market are relatively homogeneous. Based on this, the brand emphasized the core values of "nature, environmental protection and health" in its VI design, adopted green as the main color, and matched it with simple and natural graphic elements, successfully creating a unique brand image.

Secondly, in the stage of brand logo design and VI symbol design, designers need to use creativity and design skills to present the core brand values in a visual form. This not only requires considering the matching and combination of visual elements such as graphics, colors and fonts, but also paying attention to the recognition, memorability and adaptability of the symbols. For example, Alibaba's logo design is based on the image of a smiling face, combined with the English letter "a". It implies that Alibaba hopes to bring a pleasant shopping experience to customers, and also reflects the brand's affinity and inclusiveness. The logo is concise and easy to remember, suitable for various application scenarios, and effectively enhances the brand's communication effect.

In addition to core identifier design, brand VI design also includes a series of application system designs, such as office stationery, clothing, product packaging and advertising promotion. The design of these application systems needs to strictly follow the VI design specifications to ensure the unity and consistency of the brand's visual image. For example, the design of Starbucks' VI application system, from store decoration and employee uniforms to coffee cup design, all adopts the unified green color and mermaid logo, creating a unique brand atmosphere and allowing consumers to feel the charm of Starbucks wherever they are.

Brand Planning and VI Design: In-depth Exploration of Commercial Value

Brand planning and VI design is not just the design of a visual image, but a systematic business strategy planning. It needs to closely integrate brand VI design with the enterprise's marketing, product research and development, customer service and other links, and maximize the brand's commercial value through all-round brand communication and promotion.

In terms of brand communication, brand VI design can provide enterprises with unified visual communication materials and enhance the communication effect of brand information. Whether it is online advertising, social media marketing, or offline activities and store displays, a unified brand VI design allows consumers to quickly identify and remember the brand in different channels and scenarios. For example, Xiaomi has always maintained a concise and tech-savvy brand VI image in the process of brand promotion. From mobile phone product design to official website and advertising promotion, it adopts a unified visual style, which effectively enhances the brand's popularity and influence.

At the same time, brand planning and VI design can also help enterprises build brand loyalty. Through continuous and consistent brand visual image communication, enterprises can establish stable brand cognition and emotional connection in the hearts of consumers. When consumers have trust and favor for the brand, they are more likely to become loyal customers of the brand, repurchase the enterprise's products or services, and recommend the brand to others. For example, Harley-Davidson motorcycles, with its unique brand VI design, including the iconic orange color, eagle logo and tough font, has created a brand image of freedom and rebellion, attracting a large number of loyal fans. These fans are not only enthusiastic about purchasing Harley-Davidson products, but also actively participate in brand activities, forming a strong brand community and bringing continuous commercial value to the brand.

In addition, brand planning and VI design can also provide guidance for the enterprise's product research and development and innovation. By deeply understanding the core brand values and personality characteristics conveyed in the brand VI design, enterprises can better grasp the direction and focus of product research and development, and ensure that the design and functions of new products are consistent with the brand image. For example, Apple's product design has always centered on the brand concept of "simplicity and innovation". From the iPhone to the MacBook, every product reflects the design style and quality pursuit conveyed in the brand VI design, thus winning high recognition from consumers and success in the market.

Future Trends of Brand VI Design

With the continuous development of technology and the increasing changes in consumer demand, brand VI design is also constantly evolving and innovating. In the future, brand VI design will show the following development trends:

Digitization and Interaction

In the digital age, brand VI design will pay more attention to the integration with digital technology to create richer and more interactive brand experiences. For example, through technologies such as AR (Augmented Reality) and VR (Virtual Reality), consumers can more intuitively experience the brand's products and services, enhancing the interaction and connection between the brand and consumers. At the same time, brand VI design will also be more adaptable to different digital media platforms and devices, ensuring that the brand's visual image maintains a good display effect under various screen sizes and resolutions.

Personalization and Customization

Consumers' demand for personalized products and services is growing, and brand VI design will also pay more attention to personalization and customization. Enterprises will design targeted brand VI images according to different target audiences, market segments and consumption scenarios to meet the personalized needs of consumers. For example, some fashion brands have launched personalized logo customization services, allowing consumers to choose different graphics, colors and fonts according to their own preferences and needs to customize unique brand identifiers that belong to them.

Sustainable Development and Social Responsibility

With the increasing awareness of environmental protection, consumers are paying more and more attention to enterprises' social responsibility and sustainable development capabilities. In the future, brand VI design will pay more attention to conveying the enterprise's environmental protection concepts and social responsibilities, and adopt methods such as environmentally friendly materials, simple design and green color schemes to create a brand image of sustainable development. For example, some environmental protection brands use a large number of renewable materials to make product packaging in their VI design, and at the same time emphasize environmental protection concepts in brand identifiers and promotions, winning the recognition and support of consumers.

As an important part of enterprise brand building, brand VI design plays an irreplaceable role in helping enterprises create unique commercial value. From brand logo design and trademark design to all-round VI application system design, and then to in-depth integration with brand planning, brand VI design can help enterprises shape a unique brand image, enhance brand popularity and influence, build brand loyalty, and maximize commercial value. In future development, enterprises should keep up with the development trends of brand VI design, constantly innovate and optimize brand VI design to adapt to market changes and consumer needs, and remain invincible in the fierce market competition.

About Hauns

Hauns is a creative strategic thinking to import brand growth of the consulting company, we have a broad international perspective, to import brand within the creative strategic thinking, through the research analysis, strategic positioning, brand design and other professional core ability, build a complete brand system from inside to outside, with professional services for the brand, Help enterprises to achieve real brand growth, brand recognition image of a new look!

Back to Industry news