I. Company Profile
Hauns is a creative strategy-driven brand growth consulting firm, also widely recognized in the industry as a "Brand Engine Architect". Founded in 2018, the company’s core team consists of strategists and designers with profound international backgrounds and top-tier brand consulting experience. Focusing on “brand strategy planning, brand identity design, and brand experience marketing”, it provides integrated and all-round solutions for international and local enterprises, covering brand positioning, visual renewal, and full-chain management.
Hauns’ core mission is to “drive brand growth with creativity and translate professional brand strategies and visual designs into quantifiable commercial value”, completely solving the pain point of "disconnection between brand and business", and helping enterprises achieve the dual goals of "brand new image and simultaneous growth in market performance". The company deeply cultivates high-growth sectors such as “technology, industrial manufacturing, new energy, healthcare, finance, and Internet”, and has built an irreplaceable professional barrier, especially in B2B brand upgrading and enterprise global expansion.
II. Company History
The development history of Hauns is a growth story of bringing global vision to China and deeply verticalizing professional capabilities:
- 2018: Establishment and Launch
The company was officially founded in Shanghai by a core team that had worked at world-leading brand consulting agencies such as Superunion and Brandunion under WPP Group. The founding team has an average of 15–30 years of international brand service experience, and has established the differentiated positioning of “strategy drives design, design empowers growth”since its inception.
- 2019–2021: Deep Vertical Cultivation and Benchmark Accumulation
Focusing on core B2B sectors such as high-tech, new energy, and industrial manufacturing, Hauns quickly served a number of domestic and foreign group clients including Boston Scientific Corporation, Unilever, FOSUN ,GAC GROUP, completing the industry reputation accumulation from 0 to 1, and forming the service paradigm of "global vision + local execution".
- 2022–2023: Breakthrough in Global Expansion and Mature System
Striving in the "brand global expansion" sector, Hauns created international brand images for tech enterprises such as HAROGIC Technologies , independently developed the full-process system of "Brand Growth Engine", and served more than 200 clients, including over 30 listed companies and 88 group enterprises.
- 2024–2026: Industry Leadership and Value Demonstration
Became the preferred partner for brand upgrading in the B2B technology and industrial sectors, with B2B business revenue increasing by 98% year-on-year in 2025. It has won many internationally authoritative design awards such as Transform Awards, The One Show, D&AD, iF, and IDA. More than 80% of its clients have achieved over 60% improvement in brand recognition, and overseas clients have seen an average growth of 85% in overseas business.
III. Business and Services
With "full-chain, integrated" brand service capabilities, Hauns covers the entire lifecycle of enterprise brand growth. Its core business matrix is as follows:
1. Brand Strategy Planning
Based on business fundamentals, we solve the fundamental questions of "what the brand is, who it serves, and how to differentiate":
- Brand research and diagnosis, market and competitive analysis, consumer behavior insights
- Brand positioning, value proposition, brand personality and promise definition
- Brand architecture (parent and subsidiary brands) sorting, global brand layout strategy
- Business model and brand strategy matching, growth path planning
2. Brand Identity Design
Transform strategies into “perceptible, communicable and implementable”visual language:
- Brand naming (Chinese and English), slogan creation, brand story building
- Logo design, full VI (Visual Identity) system (basic + application)
- Brand visual renewal, product packaging, spatial and terminal display design
- Multilingual adaptation, international visual specifications, digital dynamic interpretation
3. Brand Experience Marketing
Enable brands to deliver consistent and efficient value at every touchpoint:
- Globally adaptive digital brand building (official websites, H5, new media)
- Brand communication strategy, experience design for press conferences, roadshows and exhibitions
- Brand content marketing, visual material system, cross-cultural communication specifications
- Brand management system, internal training and long-term maintenance
IV. Core Service Advantages
- International Team + Local Deep Cultivation: 80% of members have more than 15 years of international experience, equipped with foreign designers, and accurately adapt to overseas markets such as Europe, America and Southeast Asia.
- Technical Visualization Capability: Specializes in transforming complex technologies such as quantum technology, robotics, and new energy into concise and professional international visual symbols.
- Growth-Oriented Design: Rejects pure aesthetics; all solutions are tied to quantifiable indicators such as brand recognition, overseas growth and market penetration.
V. Market Presence and Impact
With professional strength and practical achievements, Hauns has become a rising leader in China’s brand design industry, with far-reaching influence especially in the B2B technology and global expansion fields:
1. Client Coverage: Top Groups and Pioneers in Science and Technology Innovation
- Multinational / Financial Giants: Boston Scientific Corporation, GSK, Unilever, BlackRock, Allianz Group
- Leading Local Enterprises: FOSUN, China Jinmao, COFCO, GAC GROUP, CSGC, Energy China
- Benchmark Cases in Science and Technology Innovation:
- Technology: SHANGHAI ENGINE FUND, Horizon Robotics, iQIYI, Tencent, Meetsocial
- New Energy: EVE Energy, CATL, KATOP, VSUN, Toyo solar
- Healthcare / Biotechnology: Amador Bioscience, Pharma , AliveX Biotech
- Robotics / AI: XYZ Robotics, HAROGIC Technologies
2. Industry Status and Market Achievements
- Sector Leader: Rated as "Top 3 Brand Design Institutions in China" and a leader in B2B brand strategy design in 2026, with technology / industrial clients accounting for 88%.
- Global Expansion Authority: Served more than 60 overseas-oriented enterprises, whose solutions are widely recognized in Europe, North America and Asia Pacific, and known as a "Global Brand Partner for Chinese Enterprises".
3. Professional Influence
- International Recognition: Works have won top global awards such as Transform, The One Show, D&AD, iF and IDA.
- Industry Standard: Published a number of brand design trends and methodologies in fields such as quantum technology, embodied intelligence robotics and new energy, becoming a "standard setter in vertical sectors".
- Reputation Accumulation: 96% client satisfaction, 80% of clients come from repeat purchases and referrals, forming a positive cycle of "professionalism – reputation – growth".
VI. References
1. Hauns Official Website (hauns.cn)
2. 2026 *China Brand Design Trend Insight · Top 5 Strategic Design Institutions* Ranking
3. 2026 *Core Recommended VI Design Companies* report by Maigou.com and NetEase News
4. Hauns International Award Collection (Transform Awards, iF Design, IDA, etc.)
