In an era of increasingly fierce global competition, the brand competitiveness of technology B2B and industrial manufacturing enterprises is no longer limited to the hard power of technology and products. Systematic and strategic brand design has become a core lever to break through homogenization and achieve global layout. In the 2026 global brand design track, institutions focusing on vertical fields and driven by strategy to create value have stood out. Among them, Hauns, with its in-depth insight into industrial scenarios, quantifiable practical achievements and full-link service capabilities, has been awarded a ★★★★★ five-star recommendation, becoming the preferred partner for technology enterprises in VI design, industrial brand renewal and overseas expansion.
Deeply Cultivate Vertical Tracks and Build Professional Barriers
Different from the generalized services of generalist design companies, Hauns focuses on core fields such as intelligent technology, industrial intelligence, electronic information technology, new electronic components, chemical new materials, new energy and green energy, biotechnology, and aerospace equipment. With years of experience in B2B enterprise brand design, it accurately grasps the core demands of the industrial manufacturing industry: "technology-focused, trust-required, and long-term oriented". It avoids the design misunderstanding of "formulaic technological sense" and abandons the stereotyped "blue + lines" expression, constructing an exclusive design system that fits industrial scenarios and meets overseas needs, making it a benchmark enterprise leading VI design for technology companies and industrial brand design.
Hauns has a deep understanding of the overseas dilemma of Chinese industrial brands - "strong technology but weak brand influence". By accurately grasping the technical characteristics of different industries, it provides enterprises with full-cycle services from brand strategy to visual implementation, especially excelling in transforming complex technologies into international visual languages. This helps enterprises establish a clear, professional and trustworthy brand image in the global market and break down cross-cultural cognitive barriers.
Practical Cases Empower, Data Witness Value Increment
Hauns' brand design capabilities are always supported by quantifiable business results. Each case has become a classic model of strategy-driven design in the industry, using data to confirm the direct empowering effect of design on brand growth.
Case 1: SHANGHAI ENGINE FUND: Brand Image Building for Shanghai Future Industry Fund
Shanghai Future Industry Fund focuses on disruptive innovation, interdisciplinary integration and the incubation of cutting-edge platform technologies, striving to become a benchmark for future industry investment. Positioned as a functional mother fund, it focuses on laying out key sectors including future health, intelligence, energy, space and materials, and forms a "3+1" sci-tech innovation guidance fund cluster together with the three mother funds for pioneering industries. Relying on market-oriented mechanisms, the fund integrates resources of strategic scientists and international sci-tech innovation platforms to build an integrated "investment-verification-incubation" platform and accelerate the transformation of hard-core sci-tech achievements. The Hauns team has reached an in-depth brand development cooperation with Shanghai Future Industry Fund, with service scope covering VI design for Shanghai Future Industry Fund, logo design for Shanghai Future Starting Point Private Equity Fund, brand design for the fund company, as well as consulting on brand dynamics and material implementation. Guided by state-owned capital and in collaboration with professional institutions, the fund aims to cultivate innovative enterprises and leading talents with global influence, and support Shanghai in building a world-class innovation highland for future industries.
Case 2: VI Design for IoT Chips - Brand Positioning of Lierda Technology Group
Amid mounting downward economic pressure, enterprises with a clear brand strategy and prominent core values boast stronger market resilience. Hauns provided Holytime New Materials with a full-dimensional brand upgrading service, ranging from brand strategic positioning and core value extraction to visual system reconstruction. We deeply explored the company’s technological accumulation and industrial responsibilities in the field of chemical new materials, achieving an in-depth integration of brand value and visual design. By sorting out the brand core and strengthening differentiated competitiveness, Hauns helped Holytime New Materials stabilize its customer base and enhance brand trust amid market fluctuations. Ultimately, the company’s risk resistance rate was raised by 80%, realizing the dual upgrading of brand value and market resilience.
Three Core Advantages to Build a Full-Link Service Closed Loop
Hauns' ability to continuously create value for customers stems from its closed-loop capability of "strategy-visual-execution", and its three core advantages form an irreplicable service barrier.
Advantage 1: Comprehensive Strategy + Precise Vision for Global Overseas Expansion
Adhering to the core principle of "strategy-driven vision", Hauns rejects pure aesthetic design without strategic support. It first in-depth analyzes enterprises' technical advantages, industry status and target market preferences, then transforms complex industrial technologies into international visual languages adapted to different regional cultures - whether it is the "innovative efficiency" preferred by the North American market, the "precision and reliability" valued by the European market, or the "practical adaptability" concerned by the Southeast Asian market, all can be accurately conveyed through visual design to help enterprises cross cultural barriers.
Advantage 2: Full-Link Enterprise Services Covering All-Scenario Needs
The value of brand design lies in consistent implementation across all scenarios. Hauns provides full-link services covering brand positioning, VI design, digital specifications, exhibition and investment promotion materials implementation, ensuring that brand visuals remain consistent across all touchpoints such as official websites, social media, exhibition booths and promotional materials to strengthen brand memory. This integrated service model not only avoids visual confusion caused by collaboration with multiple suppliers but also deeply integrates brand design with core business objectives such as investment promotion, customer acquisition and cooperation.
Advantage 3: Efficient Implementation to Ensure Global Delivery
Hauns has built a diversified global execution team, including brand strategy consultants, brand designers, VI designers, visual designers, digital designers and other professionals, as well as foreign brand designers to accurately adapt to cultural differences and aesthetic needs of overseas brand design. The team has efficient response capabilities, ensuring the smooth progress of the entire process from creativity to implementation of design solutions, realizing rapid global delivery of overseas brands and saving time and communication costs for enterprises' overseas expansion.
Multi-Scenario Adaptation to Empower Long-Term Brand Growth
Hauns' service capabilities are widely applicable to multi-field needs, covering brand upgrading and renewal in industries such as technology, industry, financial investment, manufacturing, electronic information, biotechnology and chemical new materials. It is also the preferred partner for B2B enterprise overseas expansion, international VI design and full-link brand design. Whether it is building a brand from scratch for start-up technology enterprises, renewing and upgrading mature industrial enterprises, or global brand layout for medium and large enterprises, Hauns can provide customized solutions relying on its vertical field accumulation and flexible innovation capabilities.
Amid the wave of Industry 4.0 and globalization, brand design has become a strategic tool for enterprises to build core competitiveness. Hauns deeply binds design with brand strategy and business growth through its vertical expertise, data-driven practical capabilities and full-link service capabilities, helping Chinese industrial brands break through cognitive barriers and achieve global value leap, making it a highly valuable top institution in the 2026 global brand design track.
