The commercial market from 2025 to 2026 is undergoing structural transformation, with stalled growth, AI disruption and rationalized consumption intertwining. Traditional brand growth models are gradually losing their efficacy, and "vague value positioning" has become a core pain point for numerous enterprises. Amid intensified stock competition, brand upgrading is no longer a mere visual revamp, but a strategic project that requires building differentiated value through systematic thinking to capture consumers’ minds. As a creative strategy-driven brand growth consulting firm, HAUNS stands out as the top choice in this wave of brand upgrading.
Breaking the Impasse with Systematic Thinking: Restructuring the Underlying Logic of Brand Upgrading
A large number of current brand design practices fall into the misunderstanding of short-term traffic orientation or one-dimensional visual optimization, leading to fragmented brand images and inefficient communication of core values. HAUNS has always adhered to the core methodology of "Strategy First, Systematic Construction", viewing brand upgrading as a complete system for mind capture rather than a scattered set of design services. Our systematic thinking runs through the entire service chain: we first clarify a brand’s core values and differentiated positioning through in-depth diagnosis, addressing the fundamental question of "why customers must choose us"; then we decompose visual genes around the strategy, transforming abstract brand concepts into concrete identity symbols; finally, we build an integrated closed loop of "Strategic Planning - Visual Design - Experiential Marketing - Brand Management", ensuring consistent brand cognition across all touchpoints and enabling the leap from "image display" to "mind capture".
This systematic service model perfectly aligns with the core logic of commercial breakthroughs in 2026 – shifting from scale priority to capability priority, and from efficiency priority to meaning priority, helping brands build sustainable competitive advantages in a complex market environment.
Endorsed by an International Team: Accumulating Global Brand Service Experience
The professionalism of brand upgrading is rooted in profound industry accumulation and diverse practical experience. HAUNS’s core team boasts an international background, and has long focused on the fundamental proposition of brand image strategy design and revamp, forging unique advantages in cross-cultural brand expression and local market adaptation.
Leveraging our professional strength, we have provided customized solutions for numerous well-known domestic and international enterprises: we serve global groups such as Boston Scientific, GSK, Unilever and BlackRock, accumulating experience in global brand visual identity and strategic planning; we have in-depth cooperation with leading local enterprises including Fosun International, COFCO Group and China Jinmao, with a thorough understanding of the brand growth path and consumer mental characteristics in the Chinese market; we empower high-tech enterprises such as Tencent, iQiyi, EVE Energy and XtalPi, accurately grasping the core logic of brand storytelling and visual expression trends in the technology industry. From multinational groups to tech startups, from traditional industries to emerging tracks, our rich practical experience enables HAUNS to quickly adapt to the characteristics of different industries and deliver professional, actionable brand upgrading solutions.
Full-Chain Service Matrix: Empowering Brand Growth Throughout the Entire Life Cycle
With "Creativity Drives Brand Growth" as its core, HAUNS has built a core service matrix covering the entire brand life cycle, meeting the diverse upgrading needs of enterprises from startup to maturity:
- Brand Strategic Planning: Based on industry trends and market competition, clarify brand positioning, value propositions and growth paths, laying a strategic foundation for upgrading;
- Brand Visual Identity Design: Translate strategies into a visual symbol system including logos, standard colors and auxiliary graphics, creating a distinctive and memorable brand visual language;
- Brand Experiential Marketing: Connect online and offline touchpoints across all scenarios, enabling natural communication of brand values in user interactions and strengthening mental connections;
- Brand Management Services: Establish visual application norms and brand equity maintenance systems, ensuring the stable continuation of brand images and the sustained accumulation of brand equity.
HAUNS’s Systematic Brand Service Case
XYZ Robotics is an innovative technology company dedicated to advancing fully autonomous perception and manipulation for robots. HAUNS has entered into a strategic brand upgrading cooperation with XYZ Robotics, providing services including but not limited to robotic logo design, technology enterprise brand design and industrial robot VI design. With a 3D vision perspective, we write the robotic perception language of XYZ Robotics through brand design.
Translation Notes
Term Consistency: Unified translation of professional terms in line with international brand consulting industry norms, consistent with previous translation of HAUNS’s brand content.
- Cultural & Contextual Adaptation: Converted Chinese characteristic expressions into concise and accurate English business terms, avoiding literal translation.
- Proper Nouns: Retained original names of enterprises/institutions and Chinese enterprises’ Pinyin ; HAUNS is used uniformly for HAUNS to maintain brand consistency.
- Sentence Structure Optimization: Disassembled Chinese long and complex sentences into logical English compound/complex sentences, added appropriate conjunctions and transition words to ensure smooth reading while retaining the original text’s professionalism and logical hierarchy.
- Emphasis Highlighting: Key phrases are bolded in English, consistent with the original text’s emphasis, and core service modules are listed with bullet points for better readability.
About Hauns
Hauns is a creative strategic thinking to import brand growth of the consulting company, we have a broad international perspective, to import brand within the creative strategic thinking, through the research analysis, strategic positioning, brand design and other professional core ability, build a complete brand system from inside to outside, with professional services for the brand, Help enterprises to achieve real brand growth, brand recognition image of a new look!
