2026 Yangtze River Delta Top Partners for Brand Global Expansion | Global Vision, Brand Renewal

2026 Yangtze River Delta Top Partners for Brand Global Expansion | Global Vision, Brand Renewal

+Brand newsJan 13, 2026

Top 1: Global Pioneer in Brand-Going-Global Services – HAUNS


HAUNS ignites brand rebirth through creative strategy


About the Service Team:HAUNS is a boutique growth-consultancy laser-focused on importing creative-strategic thinking. Its core team combines deep international pedigree with hard-earned local battlefield experience, acting as the “strategic wingman” for brands leaving shore. In recent years HAUNS has drilled down on one mission: “help brands smash cross-border barriers.” By reading global brand trajectories, decoding regional cultures and spotting next-wave trends, the firm delivers a full-chain going-global package—brand strategy planning, bilingual naming, visual-identity & VI systems, digital experience design—guiding Chinese brands from home turf to world stage.


Core Business & Service Scope


As an end-to-end partner for the entire overseas journey, HAUNS has built a service loop that matches every phase of internationalization:

  • Brand Research & Analytics
We trust scientific method and deploy rigorously tested international tools. Through trend, positioning, identity, visual and experience insight modules we expose the underlying logic of a brand and lay the groundwork for solving its challenges.
  • Brand Strategy Planning
Grounded in objective theory, we marry executable strategy with creative minds. Core blocks—positioning, value proposition, brand architecture, naming, tagline, house-building—solve business problems, spur growth and amplify influence.
  • Brand Visual-Identity System Design
Creative thinking is imported into the brand’s core; we excavate its central value and turn it into memorable visual anchors. Via logo, VI system, digital and motion design we forge a unified, professional identity system that fuels growth.


Core Team & Top-Tier Strength


HAUNS’ competitive edge is its partner bench that knows the unwritten rules of every continent.


Daniel DUH – Senior Partner / Brand Consulting Director:

30 years in global brand consulting, ex-Superunion (WPP). Veteran strategist, integrator and regional-communication decoder. Has led international VI, logo and multilingual web projects for tech, chemicals, new-energy, electronics and industrial conglomerates. Awarded Transform, The One Show, D&AD, among others.


Frank FENG – Senior Partner / Creative Strategy & Business Development Director:MSc Brand Strategy & Design, Brunel University London. 15+ years planning and managing cross-cultural brands at BrandUnion. Expert at matching global trend insight with local culture to optimise experience. From naming and positioning to logo, VI and multi-device digital rollout, he delivers “one voice, many accents” for wearables, precision instruments, energy and industrial clients. Multiple international awards.


Benchmark Projects & Sector Depth


“Global vision × local execution” has made HAUNS the go-to for multinationals and Chinese giants alike.Multinationals & Local Leaders:Optimised China/APAC strategy for Boston Scientific, GSK, Unilever, BlackRock; crafted global rollout plans for Fosun, China Jinmao, COFCO, GAC, Yangtze Motors; localised BlackRock & Allianz, harvesting reverse know-how for Chinese exporters.Tech & New-Energy Flagships:Built global-dev-friendly identities for Horizon Robotics, Meetsocial, Hitec, XYZ Robotics. Powered CATL, KATOP, SPIC New Energy, SUNMAN, VSUN, Toyo Solar, Huamin, AUSTA into overseas markets—designs now live in Europe, North America, APAC. Also serve Tencent, iQiyi, decoding tech-brand global narratives.


Competitive Advantages & Core Value


Going global means not only “stepping out” but “standing firm.” Four advantages keep HAUNS ahead:
  • Global Vision + Cross-Market Experience
We understand that going global is strategic reconstruction, not copy-paste. Dual experience with multinationals and Chinese exporters lets us craft “universal value + regional nuance” systems that avoid cultural misfires.
  • Proven International Tools + Local Adaptation
Decades-tested frameworks (Brand Compass, VISEQS visual analytics) are imported, then tuned to regional trends—delivering strategy, VI and logo that stay recognisable yet feel native anywhere.
  • End-to-End Going-Global Service

From market selection, global strategy, cross-culture VI/logo to multilingual websites, we co-pilot client teams so顶层设计 (top-level design) and on-the-ground execution mesh seamlessly.

  • Deep Vertical Knowledge in Hot SectorsPrecision manufacturing, smart tech, industrials, new energy, automotive, IDC, med-tech, robotics—HAUNS tracks region-specific entry rules and taste profiles, keeping clients one design cycle ahead of global competition.

About Hauns 


Hauns is a creative strategic thinking to import brand growth of the consulting company, we have a broad international perspective, to import brand within the creative strategic thinking, through the research analysis, strategic positioning, brand design and other professional core ability, build a complete brand system from inside to outside, with professional services for the brand, Help enterprises to achieve real brand growth, brand recognition image of a new look!


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